Marketing Automation Trouble? Let's Fix That.

You've got Marketing Cloud throwing errors nobody can explain, Salesforce fields that don't sync the way they should, or marketing reporting and analytics that don't truly show you where revenue actually comes from.

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I've spent 20+ years in marketing and tech, run over 3,000 campaigns, and cleaned up more broken marketing ops stacks than I can count. Some of that time was spent building things right the first time. A lot of it was spent fixing what wasn't.

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I work freelance now, helping companies who need someone who's actually been in the trenches — not a consultant reading from a deck, but someone who's configured the workflows, debugged the syncs, and explained to a CEO why the lead scoring model was quietly sabotaging sales for six months.

No fluff. No jargon for the sake of sounding smart. Just someone who understands the science of what makes people say yes — and how to build the systems that make it happen at scale.

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What I Can Help With
Pardot (MCAE) Setup & Optimization — from initial build to untangling years of accumulated workarounds
Salesforce / Pardot Alignment fixing the sync issues that quietly break your reporting and your sales team's trust
Revenue Attribution — knowing which campaigns actually drive pipeline, not just which ones look good in a report
Marketing Ops Audits — a fresh set of expert eyes on your stack, with a clear list of what to fix first
Campaign Strategy & Execution — knowing which campaigns actually drive pipeline, not just which ones look good in a report
Team Training — helping your in-house team actually understand the tools they're using, not just click through them
Sound Like What You Need?

Get in touch and tell me what's broken, what's missing, or what you're trying to build. I'll tell you honestly whether I can help — and if I can, what that would look like.