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The hidden power of discovery for content writing
"Don't tell, show" is a thing writers might say to you, but I say, "don't tell or show, but help discover" Nobody likes to be told, some...

Brian Coles
Feb 52 min read
15 views
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If you don't read the newspaper, you're uninformed. If you read the newspaper, you're mis-informed
I didn't make that quote up, it came from Mark Twain, and this quote from him is a hundred years old. I have to say it still stands. I...

Brian Coles
Mar 9, 20241 min read
13 views
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Email messaging: hands down, the most effective, trusted channel you are probably not using well
After you spend a ton of your marketing budget on driving people to your website, what do you do with the people that have trusted your...

Brian Coles
Jan 9, 20231 min read
12 views
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Who (at your org) is stopping marketing automation being a success?
After years of working with marketing automation, I discovered who this type of person is, and it might suprise you. Needless to say...

Brian Coles
Aug 23, 20221 min read
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Best practise or vague practise?
What is best practise anyway? It's becoming a little old hat in marketing.

Brian Coles
Jun 30, 20211 min read
47 views
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The CRM is dead, long live the (marketing enhanced) CRM
Years ago I was told by a McKinsey CX researcher that that the CRM was dead

Brian Coles
Jan 17, 20212 min read
50 views
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The website flow is dead
Organisations that are serving up the best online experiences are using data to shape every CMS page the user lands on. Because if that...

Brian Coles
Oct 30, 20202 min read
53 views
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Marketing with empathy
Really? Is it possible? How can you have empathy with all the possible use cases that a person has when they visit your online presence?...

Brian Coles
Mar 5, 20201 min read
28 views
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You talkin' to me?
Yeah you, you talkin' to me? If you know this scene in Taxi Driver, with leading man (Robert Di Nero), then you know he's kind of edgy....

Brian Coles
Feb 9, 20202 min read
59 views
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